After a lot of hard work, ingenuity, and creativity from the team here at DOJO, our iPad game Abductionary is finally available for download on the App Store. It was developed entirely in-house—from idea, prototype and design, to animation, coding, music and sound effects. We’re incredibly proud of our first iPad game and of the response it’s getting around the web.

Wired wrote a really amazing and incredibly kind article about us and the game.

The promo videos for the game were features on Creativity.

And the local industry site, The SF Egotist, posted about it as well.

Check out the game on the App Store, and don’t miss the promo videos directed by our good friend Jeff Tomsic from GoFilm:

DOJO is proud to announce the launch of our immersive digital experience for Lucasfilm’s upcoming film Red Tails. Starring Cuba Gooding, Jr. and Terrence Howard, this film chronicles the heroic exploits of the first all African-American aerial combat unit. Visit and navigate the website as a pilot in the cockpit of a P-51. While completing your mission, you can unlock exclusive content including narrative film diaries.

See the Press:

Fly like a P-51 (via Creativity Online)

DOJO helps Lucasfilms tell the Red Tails story of the Tuskegee Airmen.
(via The San Francisco Egotist)

Best Ads From Creativity (via Ad Age)

What happens when you combine 720p HD and ESPN on an LG phone? You get to watch sports highlights in a totally new way. That was the thinking behind our latest work for the LG Spectrum phone. The campaign premiered at CES in Las Vegas, and is set to launch with website, digital, TV & print elements appearing on ESPN properties. Check out Ad Age for the full story and the TV spots featuring ESPN anchor Stuart Scott, with some unprecedented sports moments.

(via Ad Age)

Come on in

Jan 4

Some stunning shots of DOJO made an appearance in the SF Egotist. Take a look around and see how we get creative from the inside out. This area of the city might be known as the “Ad Ghetto,” but the view from our roof will convince you otherwise. Stop by sometime and see it first hand. We might even let you on the drums, if you’re lucky.

(via The San Francisco Egotist)

Oh, hello. I didn’t see you there. What’s that? You want a tour of our space? No problem. That’s sorta how it went when Ad Age stopped by for a walk through of our office space in San Francisco’s Jackson Square. From the Lab, to the Stage, to our coveted rooftop deck, we open every door to reveal the place we like to call home. So come on in. Dogs welcome.

(via Ad Age)

Together with Logitech we’re launching “Power to the music.” Introducing our first film for Logitech’s Ultimate Ears (UE). UE is one of the most respected brands in music, dominating the professional in-ear monitor scene. And since the love of music isn’t reserved for pros, why should the finest in earbud technology? If you’re anything like us and you put music above all else, UE speaks your language. That’s precisely what “Blindfold” illustrates. Directed by Smuggler’s StyleWar, the TV spot follows people through their daily life, their jobs, commuting, skateboarding, sitting in the park, and more, all with blindfolds on and UEs in their ears. Because when you truly live for music, everything else is just noise.

Logitech | UE - Blindfold

Fan boys

Sep 2

We just met a big game celebrity here at Call of Duty XP. Do you recognize him without his uniform?


Last Day

Jun 25

And so it’s done.

The show is over.
Cannes was a generous host.
Many unexpected winners.
Others very expected.
The largest crowd here in years.
Re-connected with friends.
Made others.

The week made us happy, jealous, laugh, angry, inspired, sad, and motivated, all at once.

Now we travel home to DOJO and we can’t wait. Looking forward to seeing you all and getting back to work!



Grupo abc hosted a dinner at L’Oasis in Cannes for all of its company partners. Everyone attended from creative leads Sergio Gordilho, and Flavio Farina from Africa, to Andrew and PJ from Pereira O’Dell. It was a proud night for us (the newest partner) to share that experience with such a smart group of people.

We’ve collectively decided that each year there will be an organized Grupo abc event for its partners. More details on that later.



Thursday PRETTYBIRD US hosted a boat trip to Saint-Tropez followed by a lunch event. The guests included everyone from Craig Allen and Jason Bagley (CDs on the award winning Old Spice campaign) to the creative team responsible for the amazing VW ‘Vader’ spot (at last count 40 + Million hits on You Tube btw). Basically a great cast for a great day.

Here are a few pictures from the day. Enjoy.






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