What happens when you combine 720p HD and ESPN on an LG phone? You get to watch sports highlights in a totally new way. That was the thinking behind our latest work for the LG Spectrum phone. The campaign premiered at CES in Las Vegas, and is set to launch with website, digital, TV & print elements appearing on ESPN properties. Check out Ad Age for the full story and the TV spots featuring ESPN anchor Stuart Scott, with some unprecedented sports moments.
(via Ad Age)